To accelerate the professionalisation of market development as profession and as practice
Share Learning & Insights
To shorten the learning curve through a repository of practice based knowledge pieces and training
Market Development Programs
Support the design, resourcing, implementation and evaluation of fit-for-purpose market development programs
Market Development as Practice
Co-create building blocks for a thriving Market Development Practice. Help develop the market development as a practice.
Building the Evidence Base.
Actively create series of case studies and – in collaboration with academia – set-up rigorous studies to build stronger evidence base.
Dedicated IMM practice
Help establish alternative IMM practices that incorporate thinking on behavioural change and systems.
Alternative structures
Create overview of alternative structures that allow to wield variety of instruments and facilitate collaboration.
About me
The Market Development Accelerator is founded by me – Marnix Mulder – self proclaimed biggest-fan of Market Development.
The purpose, the intellectual challenge and the nice blend of committed and professional partners make this field of work so cool and interesting. It’s funky stuff.
My background in working with governments, NGO’s and investors on impact helps to think out of boxes and help forge the bridges that this practice needs.